Finance partner · Ecommerce

The finance partner for ecommerce brands that are scaling.

Cash, margin, forecast and board-ready numbers. An ACCA operator in your corner, and your own login to Cuan: Finance OS. Live figures, not a PDF on the 21st of next month.

Aerial view of white surf breaking along a black sand shoreline

Cuan
A harbour, a haven, a safe place to come in from open water
cuanco.ie

Examples of brands Fiachra has worked with

The PO you hesitated on. The VAT bill nobody set aside for. Your store, your accounts and the bank showing three different numbers. Every brand hits the moment its numbers stop keeping up with its decisions.


Practice

The finance function, run for you, so you can run the brand.

A thin line of sea foam on wet dark sand

Cash and runway

PO timing · VAT · Supplier terms

Know what's in the account 90 days out. We plan POs, VAT and supplier deposits so they never land in the same week.

Long swell lines rolling in from open water

Forecast

12 months · P&L, cash, balance sheet

A 12-month forecast built and kept current, with every change flowing through to cash. Variance against it, line by line.

Close view of sea foam lace on dark water

Margin

Unit economics · CAC · MER

Gross and contribution margin down to the unit. The numbers you walk into a supplier renegotiation holding.

A curved stone harbour wall around still water

Board and investors

Board packs · Investor updates

Board-pack reporting you won't have to walk back. Unit-economics questions answered before they're asked.

Fishing boats moored in neat rows in a harbour

Finance operations

AP and AR teams

The day-to-day money in and money out, run by our own team. Bills paid on time, and the cash owed to you actually collected.

Accounts payable

  • Supplier bills captured and approved
  • Payment runs planned around your cash
  • Supplier statements reconciled

Accounts receivable

  • Invoices raised for wholesale and B2B
  • Overdue accounts chased
  • Payments matched to invoices

Bookkeeping

Already have a bookkeeper? We work alongside them. Don't have one? We can provide one.

In every engagement

  • Monthly finance review
  • Direct line on Slack or WhatsApp
  • Bookkeeping gaps found and fixed
  • Modelling for hires, POs and raises
  • Your own login to Cuan: Finance OS
  • Your bookkeeper, or one we provide

Included in every engagement

Cuan: Finance OS

Every client gets their own login to the system we run your numbers on. You see what we see, every day, not just on review day.

  • P&L, balance sheet, cashDaily
  • Forecast12 months
  • Margin, CAC, MER, AOV, runwayLive
  • Yesterday's P&L in SlackBy 07:30
  • Any KPI to the transactionDrill-through

How it starts

Three steps from first call to first review.

Step 1

Free intro call

15 minutes. Your setup, your channels, and the number that's bothering you.

Step 2

Connect and review

Cuan: Finance OS set up within 24 hours, with no setup fee. We come back with what's wrong in the books and what it's moving in your margin.

Step 3

Every month after

A monthly review, a forecast kept current, and a direct line on Slack or WhatsApp in between.


Method

Built inside the brands, not advised from outside.

3-7pts

Gross margin gained through supplier renegotiations, walking in with unit-level numbers instead of opinions.

1quarter

To turn recurring monthly losses into positive EBITDA by restructuring the P&L. The revenue was there. Nobody had built the accounts to see it.

5→8figures

Finance architecture built for brands scaling from five-figure months into eight-figure years, from the seat accountable for the numbers.

These are results from Fiachra's career inside DTC brands, using the method Cuanco now runs on. They are not client case studies.

Where we sit

More than a bookkeeper. Less than a finance hire.

What you getBookkeeperCuancoFinance hire
Transactions recorded in your accountsYesYours, or one we provideYes
AP and AR team: bills paid, customers chasedSometimesYesNeeds more hires
12-month forecast, flowing through to cashNoYesYes
Numbers live between month-endsNoDailyDepends on tooling
Built for DTC: settlements, POs, CACNoYesDepends on the hire
Monthly cost€€€€€€€


Dark sea cliffs on the south coast of Ireland

About

Fiachra Harrington. ACCA. Built DTC finance from the operator's side of the desk.

Before Cuanco, Fiachra sat inside ecommerce brands as the person accountable for the numbers. Every brand needed the same three things: a cash forecast, unit economics and runway. Every brand rebuilt them by hand. Cuanco is that work done properly, once, and run with you every month.

Based in Cork. Working with brands worldwide.

cuan(n.) harbour, haven co.the company you keep

Questions

How quickly can we start?

Connected within 24 hours of kick-off. No setup fee.

Is there a minimum term?

Yes, 3 months.

Do I need my own bookkeeper?

No. If you have one, we work alongside them and fix the gaps the software finds. If you don't, we can provide one, priced on your level of activity.

Do you do year-end accounts and tax?

No. Annual accounts and corporation tax stay with your accountant. Clean data makes their job faster.

We already have a finance team. Is this for us?

It can be. We take the manual work off them and give them numbers shaped for DTC: settlement timing, PO cycles, CAC by channel.


Come in from open water.

A free 15-minute call. Bring the number that's bothering you. You'll leave knowing whether we're the right fit.

Pick a time · 15 minutes · Free

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