Know your real margin, cash and runway. Every morning.

The finance team behind scaling consumer brands.

Your store, bank and books each tell you a different number. We reconcile them into one, every day, and tell you what to do about it.

Book a call → Free 30-minute call · ACCA-led

Finance built inside 7-figure brands like

Shopify

Net sales · October

€84,210

Bank

Balance today

€31,402

Xero

Profit · October

€12,880

≠≠

Which number do I trust?

# financeCuan · 07:30

Cuan is typing

Good morning. Here's where you stand:

Real profit, October€19,640 ▲ 1.8 pts

Cash in 90 days€58.4k ✓ above floor

Can we afford the 4,000-unit PO?Yes, if it lands week 7

✓ Reconciled to every Shopify payout

01 · The leak

€1.25m in revenue. €162k kept.

Most founders know revenue to the euro. Few know what's left after COGS, ads, fulfilment and fees, or which of those they could win back.

We show you where every euro goes, product by product and channel by channel.

Revenue · last 12 monthsNet profit · 13% of revenue

COGS −34%Paid media −26%Fulfilment −11%Fees & refunds −11%Overheads −5%

02 · The margin

Where every euro of revenue actually goes.

Gross and contribution margin down to the unit. The numbers you walk into a supplier renegotiation holding, and the ones that tell you which channel to cut.

The first insight

Paid media takes 26c of every euro. Two of five SKUs are carrying the margin.

03 · The cash

Know what's in the account 90 days out.

Without a plan, the PO deposit and the VAT bill land in the same weeks and cash drops through the floor. With Cuanco they're planned months out, so it never does.

With CuancoWithout a plan

PO · 4,000 unitswk 7

€38k deposit. Hold to week 7 and cash stays above the €40k floor.

Stripe payout delayed2 days

Already in the forecast. Nothing moves.

VAT due · 19 Jan€21,400

Ring-fenced since October. No surprise.

Aerial view of surf breaking on a dark shore

cuan · (n.)

A harbour. A haven.
A safe place to come in from open water.

That's the job. When the numbers get rough, you have somewhere steady to make the call from.

04 · Cuan: Finance OS

Yesterday's P&L, in Slack by 07:30.

Every client gets their own login to the system we run your numbers on. You see what we see, every day, not just on review day. And a direct line to us in between.

# financeSlack · today

Cuan07:30

Yesterday at a glance

Revenue€4,812▲ 8%

CM23%▲ 1.8 pts

MER3.1▼ 0.2

Cash€62.4k▲ €3.1k

Founder08:14

Can we afford to double the Black Friday stock order?

Fiachra · Cuanco08:21

Yes, if we push the second PO a week. Cash floor holds at €44k. Model's in Cuan.

05 · How it starts

Three steps from first call to first review.

No setup fee. Connected within 24 hours of kick-off.

30 min

Free intro call

Your setup, your channels, and the number that's bothering you.

Nov04

Intro call with Fiachra30 min · video or phone● Confirmed

24 hrs

Connect and review

Cuan: Finance OS set up, with no setup fee. We come back with what's wrong in the books and what it's moving in your margin.

→Cuan✓ Connected in 24 hrs

Monthly

Every month after

A monthly review, a forecast kept current, and a direct line on Slack or WhatsApp in between.

Monthly reviewMargin ▲ 1.8 pts on last month

06 · The evidence

The fifth star is worth 3.5 points of margin.

eComFuel surveyed 300 store owners. Founders who rated their financial knowledge 5 out of 5 ran net margins of 12.9%. Those who rated themselves 4 out of 5 ran 9.4%.

Cuanco is the fifth star for your brand.

+0.0pts net margin

Knows numbers cold · 5/5

12.9%

Good with numbers · 4/5

9.4%

Source: eComFuel 2026 trends report. 300 store owners, self-reported.

Practice

The finance function, run for you, so you can run the brand.

One team across cash, forecast, margin, reporting and the books, with AP and AR handled by our own people.

PO timing · VAT · Supplier terms

Cash and runway

Know what's in the account 90 days out. POs, VAT and deposits planned so they never land in the same week.

12 months · P&L, cash, BS

Forecast

A 12-month forecast built and kept current. Variance against it, line by line.

Unit economics · CAC · MER

Margin

Gross and contribution margin down to the unit.

Board packs · Investor updates

Board and investors

Board-pack reporting you won't have to walk back.

Yours · or one we provide

Bookkeeping

Books closed every month, so every other number can be trusted.

Swipe for more →

Where we sit

More than a bookkeeper. Less than a finance hire.

What you get	Bookkeeper	Cuanco	Finance hire
Transactions recorded in your accounts	Yes	Yours, or one we provide	Yes
AP and AR team: bills paid, customers chased	Sometimes	Yes	Needs more hires
12-month forecast, flowing through to cash	No	Yes	Yes
Numbers live between month-ends	No	Daily	Depends on tooling
Built for DTC: settlements, POs, CAC	No	Yes	Depends on the hire
Monthly cost	€	€€	€€€€€

Questions

Frequently asked.

How quickly can we start?

Connected within 24 hours of kick-off. No setup fee.

Is there a minimum term?

Yes, 3 months.

Do I need my own bookkeeper?

No. If you have one, we work alongside them and fix the gaps the software finds. If you don't, we can provide one, priced on your transaction volume.

Do you do year-end accounts and tax returns?

No, we don't prepare year-end accounts or tax returns ourselves. We partner with a tax accountant in your region and hand them clean, reconciled books, so your year-end is quick and painless.

We already have a finance team. Is this for us?

It can be. We take the manual work off them and give them numbers shaped for DTC: settlement timing, PO cycles, CAC by channel.

The invite

Come in from open water.

A free 30-minute call. Bring the number that's bothering you. You'll leave knowing whether we're the right fit.

Book a call →

Pick a time · 30 minutes · Free